3 Reasons You Don’t Need a Big Audience to Launch Your First Workshop
By Jenn Monaghan
We’ve heard it so many times before…
If I don’t have thousands of followers or a dedicated online presence, is my workshop destined to be a bust?
To which we shout from the rooftops: heck no!
Sure, a large audience is always going to be helpful — especially if you plan to sell hundreds (or thousands) of tickets to your workshop. But if that isn’t your intention, you can still have a successful workshop without going overboard on ticket sales.
Here’s the thing: If you stay in audience-building mode, you’re never going to get your workshop launched.
It’s also important to remember the critical role that your workshop will eventually play in building your audience — the more workshops you launch, the more your audience will grow.
So here's what we're saying: shove those what-if thoughts aside and get your dang workshop launched!
We’re shining a light on three reasons you don’t need a big audience to launch (And we've come prepared with proof!) an awesome workshop.
You have a high ticket backend offer
If you have a high-ticket backend offer, you don’t need to sell hundreds of tickets to your workshop.
You can sell 5, 10, or 15 tickets, and if just one or two people upgrade into your backend offer — Bingo.
In this case, the number of tickets that you initially sell really doesn’t carry that much weight in the end. You can still meet (or exceed!) your income goals with a few upgrades.
Let’s take Kelly, for example.
Kelly is an awesome Sale-A-Day member who had run a number of workshops. In her latest workshop, she had one attendee join live. After this workshop, her attendee was so excited to continue working with her that she upgraded to Kelly’s 30-day program.
"My co-host Michelle Braswell and I outnumbered our ONE attendee and she still became a $5000 client (30-day program) within 48 hours!" -Kelly Rudolph
Just like that, Kelly's workshop went from one attendee to producing an incredibly powerful revenue stream.
p.s. if you're a Sale-A-Day member, give episode three of our private podcast a listen — Sarah and Justin go deep into the world of backend offers (courses, programs, memberships, VIP days, done-for-you services, etc.) and dissect how to choose the right offer for your workshop.
You want to build powerful relationships with your people
If you have an audience in the thousands, it’s not easy to build deep and meaningful relationships with each person.
The thing is, not every business owner is equipped to create and serve such a large community. In Sale-A-Day, we made the decision to cap our membership to 500 awesome humans.
Because we truly care about the humans who make up this community. We actually want to know who our members are. We also want to provide the right level of value and support to these members.
If we had a community in the thousands, this just wouldn’t be possible.
The same applies to workshops. Just like Justin says:
“If you have a Mini Workshop and five people show up, how much more of a connection are you going to have with those five people, than if those five people were of a group of 1000?” -Justin
There’s a power in staying small. If your audience is small, leverage that number and use it to your advantage. This is a rare opportunity to really go deep with that smaller group and genuinely help them meet their goals.
Your workshop is a starting point
Let’s face it, everyone has to start somewhere.
Steve Jobs started Apple at a makeshift desk in his parent's garage. Oprah Winfrey was born into poverty in rural Mississippi.
Most paths to riches aren't carved in gold.
And yet, we assume that so many of the people around us were born into their successes — a large following, a never-ending budget allowing for the best gear, a film-worthy stage presence.
With Mini Workshops, it's easy to feel envious of the people around you doing it bigger and better. But it’s also important to remind yourself that these people have likely been building their audience for years — it’s taken a lot of work and dedication to get to that point.
In launching your first workshop, take a deep breath and humble yourself — it’s okay to start out by selling a handful of tickets.
This is a healthy place to start, and it’s only going to become easier. As you release more workshops into the world, you’re naturally going to begin building your email list, growing your followers, and gaining more traction in your niche.
If you wait until you have a big enough audience, your workshop might not happen at all. Just like Sale-A-Day member, Twist, reminds us:
"Mushrooms and fungi grow and develop underground for a long, long time before fruiting. Some of the best ideas do, too. If you're sitting on a business idea, when will you bring it to the world?" -Twist
So if you’re sitting on an awesome workshop idea, when are you going to bring it to the world? Once your idea has blossomed, release it into the world, and don’t let the size of your audience hold you back.