3 Tips on Choosing the Right Workshop Topic for Your Niche
You want to launch a Mini Workshop but you’re not sure what to teach.
Do you focus on something fun and enjoyable like knitting? Or do you zone in on something more practical like taxes or saving for retirement?
The thing is, you could spend months brainstorming the perfect topic. You know, the one that’s bound to catch your ideal audience’s attention and carve your path to riches. Or you could spend a few hours nailing down your topic and get to work.
Take it from us: your first workshop isn’t going to be perfect.
Spending months waiting for that eureka moment could prove to be a waste of your time. If you really wanna make progress in your workshop journey, you’ve gotta start by nailing down your topic.
Fortunately, we’ve been around the workshop block once or twice—and we’re here to lend you some guidance. We’re touching on three simple tips for finalizing your workshop topic in the span of a few hours.
Here’s a clue: don’t overthink it ;)
Think like your client
If you really want to get to know your audience, you’ve gotta think as they do.
Put yourself in the shoes of your ideal client and ask yourself: what’s the one thing I’d like to learn on this topic?
To launch an awesome workshop, all you need is one thing to teach.
Your topic doesn’t have to be mind-blowing and completely transformative. In fact, your audience is going to get more out of your workshop if you keep your topic small.
You can teach pre-teens how to bake their first cake.
You can teach seniors how to set up their online banking.
You can teach women how to dress for their body type.
P.S. If you’re feeling unsure, just remember: information that feels obvious to you is rarely obvious to your audience. The internet is a big place — people are willing to pay for your knowledge.
Target one simple problem that your workshop can help to solve
What’s one small problem that your workshop can solve?
You don’t want to go overboard here — if your workshop promise is too big, your audience isn’t going to believe in the end result.
For example, let’s consider a psychologist who is launching a Mini Workshop for problem sleepers.
Instead of focusing her workshop on curing insomnia, she may want to focus on one aspect of achieving a better night's rest. For example, how to clear your mind before going to bed.
Remember, you want the end result of your workshop to feel achievable.
Can your attendees really cure their insomnia in under 90 minutes? Probably not. But can they learn a handful of techniques for destressing before bed? You bet.
Keep your promises small — this isn’t a master class, it’s a Mini Workshop.
Answer the question you’ve been asked a thousand times
When it comes to our work, we tend to overcomplicate things.
Instead of keeping it small, we preach to ourselves that bigger is better. In our experience, we’ve learned that the opposite is true.
The best workshops we’ve launched are the ones we’ve kept simple — our workshop answered the question we’ve been asked time and time again: how can I launch my very own Mini Workshop?
When it comes to your workshop topic, try answering the most common question you’re asked by your audience — that question you feel like you’ve answered a thousand times before.
If you’re a realtor, your clients might ask you about the different costs involved in homeownership.
If you’re a professional speaker, your audience might ask you how to overcome stage fright.
If you’re a copywriter, your audience might ask you how to write a click-worthy headline.
The idea is to answer your audiences’ burning questions before they have the chance to ask you. And that, right there, is your new workshop topic.