5 Out-Of-The-Box Strategies for Promoting Your Next Workshop
By Jenn Monaghan
You did it! You posted your I'm Thinking About Post and you've had a number of hands raised.
Now it’s time to make your workshop a reality and promote it 'til the cows come home. (You know, in a way that still feels genuine and isn’t super invasive to your audience...)
If the thought of promoting your workshop kind of sends you into a tailspin, we get it.
Self-promotion can feel forced and awkward at the best of times — especially if you're not active on social media or you tend to be more private.
Here's the thing: if you want to feel good about promoting your workshop, it really helps to diversify your content — tell the tale of a past client, post a personal story that ties into your workshop, share a behind-the-scenes glimpse into your workshop creation.
If you’re posting the same “come-to-my-workshop” content day after day, your audience may tire of your message. Shake it up and make your posts something your audience actually wants to engage with.
If you’re not sure how to mix it up, we’ve got your back. Here’s our guide outlining 5 fun and creative ways to promote your upcoming workshop.
Share a personal story
Who doesn’t love reading someone’s story?
Sometimes a story can feel like a behind-the-scenes glimpse into someone’s life or the inner workings of their mind. Even if we don't know who the person is, it's only natural for our interest to be piqued.
The thing is, personal stories inspire attentiveness.
When someone is willing to open the curtains to their life, people (even internet strangers) are willing to lend an ear — it's human nature!
So, if you really want your audience to be engrossed in your content, try posting a story about your life and connecting it to your workshop.
It can be about a struggle you experienced that inspired you to create your workshop. It can be about something that happened the other day that ties into your workshop. It can be about a random thought or small epiphany you had in the shower.
Don’t be afraid to open up and get personal.
Share the results from a past client
One of the most powerful ways to generate workshop excitement is to share the success story—big or small—from one of your past clients.
The idea is to showcase that getting results is actually possible — one of those “if they can do it, maybe I can too…” realizations.
Whether it’s a private client or a past workshop attendee, don’t be afraid to reach out and ask for permission to share their story. From here, you can weave their story into a simple, short paragraph and promote your upcoming workshop. Here’s an example:
“I first connected with local realtor, Gillian, last month — she wanted to learn how to create a handful of online graphics to market her listings. We spent 90-minutes together and I taught her how to create 5 different graphics using the Canva platform. Gillian’s now saving upwards of $300 each month in design fees and her marketing has never looked better! If you want to learn how to create basic graphics just like Gillian, you can sign up for my ‘Canva for Beginners’ workshop right here.”
You want to inspire your audience to believe that, just like Gillian, they can walk away with an awesome new skill. When we witness other people’s success, envisioning that success in our own life becomes that much easier.
Share a behind-the-scenes glimpse into your workshop
If there’s one thing we’ve learned from social media, it’s that people are curious.
Whether it’s watching someone unbox their latest online order or showcasing their skincare routine, people love getting a behind-the-scenes glimpse into someone’s day.
When it comes to your workshop, don’t be afraid to let your audience in on your process.
Maybe you just recorded a video to incorporate into your presentation. Or maybe you just finished putting the final touches on your presentation.
Whatever it is, let your audience know what you’re up to! It’s fun to give your audience a peek into your process, but it’s also a simple and relaxed way to chat about your workshop. You could share a screengrab and say something like:
“I just finished putting the final touches on my ‘Canva for Beginniners’ workshop and I’m getting so excited to share it with you all! *cue happy dance*. T-7 days until we go live!”
In a way, this type of post makes your audience feel like they’re “in it” with you — almost like they’re part of the process.
Share a “pre-workshop” testimonial
When we think of testimonials, we tend to think of reviews that take place after a given event — after a realtor’s client purchases a home, after the sales transaction, after the delivery of your live workshop.
Here’s the thing: some of the best testimonials happen before your workshop even takes place.
When someone signs up for your workshop, ask what prompted them to sign up for your workshop in the first place. They might say something like “I’ve always been too intimidated to learn how to sew, but I was drawn to how beginner-friendly your workshop feels.”
While this doesn’t exactly “review” your workshop, it does speak to why someone might sign up for your workshop.
Host a short and sweet Livestream
What sort of questions have you received about your workshop?
Maybe people have asked you if your workshop is the right fit for them. Maybe people have asked you what kind of results they can expect from your workshop. Maybe people are feeling shy and they’ve asked if they’ll need to appear on camera.
Go live on your favorite social media platform and chat casually with your community. Before going live, you could post something like:
My workshop, Canva for Beginners, is only a week away! I’ve been getting lots of questions about what exactly Canva is and how in-depth my workshop will be — so I thought I’d jump online to answer them. If you’d like to join me, I’ll be going live tomorrow at 7 pm EST. See you then!"
This doesn’t have to be a carefully planned or long and drawn-out discussion.
Instead, you can answer a handful of questions someone has asked (or might ask) about your workshop and call it a day.
It's so easy to get inside of our heads when it comes to workshop promotion.
We fear annoying our audience. We stress that our copywriting skills aren't up to par. We fear posting too much and coming across as desperate.
When you're stuck inside of your head, just remember that you believe in your product and your goal is to help people. With these five post ideas, you can ensure that you're diversifying your promotion content and sharing an awesome glimpse into your workshop.