5 Reasons Your Next Product Should Be a Low-Ticket Offer
By Jenn Monaghan
Some people in the internet marketing space just love to hate on low-ticket offers.
They think they don’t work. They think they're a money grab. They think they could never form the basis of a successful business.
When we hear this, we kind of snicker. (And then we move on to brainstorming our next low-ticket offer.)
Here’s the thing: we’ve built an entire business on an initial product that only costs $27.
This product is now the entry point into nearly everything we do in our business. It’s also how we’ve managed to bid farewell to our previous jobs, build a team of 9 people and implement a 4-day workweek.
But yeah… low-ticket offers don’t work ;)
In all seriousness, we're really proud of our low-ticket workshop. Sure, it’s only $27, but our workshop teaches the ins and outs of a super valuable skill: launching and selling your very own Mini Workshop.
With over 7000 workshop sales under our belt, here's why we just can't get enough of the low-ticket offer world.
It's an easy yes
A low-ticket price bracket can appeal to a pretty wide audience — people at the beginning of their journey, people wanting to purchase your offer as a gift, people who want to test you out, and people who plan to use your offer one day.
Let’s face it, not every consumer is willing to invest their money into a $1500 course or a $250 private coaching session. But, most consumers are willing to invest in a low-ticket offer for, say, $27.
Think about it…
How many times have you loved a podcast guest and bought their book because it was only $25?
How many times have added an item to your cart because it was only $19 and it looked kinda, sorta promising?
How many times have you bought an app because it was only $37 for the entire year?
When the price tag doesn’t sound our alarm bells, hitting purchase feels a lot less daunting — a lot less risky.
You can make sales every damn day
There’s a power to consistency.
To us, having cash flow come into our business every single day is important to us. Even at $27, these little numbers really begin to add up. Hear us out:
In selling Mini Workshop Magic, we’ve gone 267 days in a row making a daily sale. On slow days, it might be only one workshop sale at $27 a day, and yet it still keeps us consistent…
…New people are finding our business every single day. New people are being added to our email list (made up entirely of buyers) every single day. We’re making money every single day.
We don’t need to pour our time and energy into big launches. We can sell workshops each and every day without doing, well, all that much. For many low-ticket companies, this strategy can feel a lot more sustainable.
If we were selling a high-ticket product, this level of everyday consistency would be verging on impossible. (And if was easy, we’d be sailing our yacht in The Mediterranean and feasting on oysters and Champagne for breakfast.)
It can be connected to your high ticket offer
When it comes to low-ticket vs. high-ticket, you don’t need to choose one or the other — you can have both.
Of course, you can have a low-ticket product that acts as a standalone offer. But you can also use your low-ticket offer as a lead-in to your high-ticket offer.
The thing is, your audience might want to test you out with a low-ticket offer before committing to your high-ticket offer — a course, a membership, a consultation session.
For us, our Mini Workshop helps us find the right people for our membership. Sure, we love the sales that stem from our daily workshop sales, but we don’t necessarily rely on those sales to meet our income goals.
In jumping at your low-ticket offer, your audience can get to know just how awesome it is to work for you. This can give them all the faith they needed before diving headfirst into your bigger offer.
P.s. You can also add your low-ticket offer as a bump in your other offers or even bundle it with a few other low-ticket offers.
It can build trust with your customer base
Everyone knows that trust is instrumental to the customer journey.
If you’re breaking into a new niche, you might be searching for a way to establish trust with your customers. When it comes to your product launch, you may not feel ready to offer a high-ticket product.
You might find yourself wondering “Do I really have the knowledge and experience to offer 1:1 coaching?” or “Am I really in a position where I can mentor an entire membership?”
With a low-ticket offer, you can slowly but surely begin to build a foundation of trust with your customers.
It might be helpful to think of your workshop as a bite-sized introduction to who you are. In taking your workshop, your customers can get to know who you are as a person, how you work, and whether or not you're the right fit for them.
It can help to build a list of buyers (instead of freebie seekers!)
We love the sales that come from Mini Workshop Magic — they help to pay for some of our overheard, give us some legroom, and cover some of our expenses.
But we also love building a list of buyers who are actually willing to invest money into a product or offer. For us, we’d rather slowly build a list of buyers instead of putting our time and energy into growing an audience from free content.
Think about it: even with a low-ticket offer, every buyer who joins your email list has proven that they’re willing to hit the purchase button. These are people who are actually willing to invest their hard-earned money into finding solutions to their problems.
In growing your email list, you’re slowly but surely building a list of people who will purchase future products from you—low ticket or high ticket.
It's hard to keep track of what does and doesn't work in the internet marketing space.
For us, low-ticket offers just work for us —they've paved the way for creating a business that feels fun, safe, and one that we genuinely enjoy fulfilling.
In other words, it's helped us to create a boring business—and we couldn't be happier.