5 Tips for Making The Most of a Small Workshop Audience

mini workshop sale-a-day small audience

By Jenn Monaghan 

When it comes to selling nearly anything, business owners fear scarcity. 

What if I don’t sell enough in the first week? What if there’s not enough coverage of my new product? What if I only get a few testimonials? 

In the sales world, people tend to think that bigger is better — you need to sell your offer to make money, but should your goal always be to strive for more? 

Well, not so much. 

We’ve said it before and we’ll say it again: small is a superpower. You don’t need to sell hundreds of tickets in order to have a lucrative workshop. You can sell 5,15, or 20 tickets and still meet your income goals. 

Inside of Sale-A-Day, we have countless members who have built awesome, thriving businesses with a small audience. And, heck, we’ve done it ourselves. 

The truth is, working with a smaller audience can actually be a good thing for your biz. So if your Mini Workshop is actually a Tiny Workshop, take advantage of it while you can. 

Here’s how to make the most of having a tiny audience at your next workshop.

Go deeper with your content

A small audience gives you the unique opportunity to demonstrate what you’re teaching on a deeper level. 

If you have six people show up instead of 35, how much better of a connection can you build with those people? These people are going to leave your workshop feeling more connected to you than if it were a large, faceless group. Just as Justin likes to remind us: 

“A small audience is an advantage when it comes to going live because you can connect with people on an individual level.” 

With the power of a small audience, you can dive deeper into certain avenues of your workshop. You can also encourage a more interactive and easygoing environment for your attendees — you may even find yourself sharing personal stories and real-life examples that you wouldn’t in a group setting.

Connect with your attendees before and after your workshop

Six workshop sales equal six opportunities to connect with your attendees on a human level. 

When you have a smaller audience, you can connect with each attendee and get to know them. This is an awesome opportunity to thank them for entrusting you and to let know them how excited you are to deliver your workshop. 

Don’t overthink these interactions. The good news is that technology today has made connecting with strangers easy — even for introverts. You can use software such as Video Ask or Bonjoro to send audio/video messages to your workshop attendees. 

If you’re not sure how to begin your conversation, you can start by offering your appreciation for their purchase. Here’s a simple script: 

Hey <name>

I just wanted to say a quick hello and thank you for purchasing a ticket to <name of your workshop>. I’m super excited to deliver this workshop and I’m so grateful that you’re going to be joining me. In the meantime, don’t hesitate to reach out to me if you have any questions. See you in <x> days! 

Keep it simple and don't overthink it. 

Personalize your content to your current audience 

Small means the opportunity to personalize your workshop. 

Before you deliver your workshop, reach out to your attendees and introduce yourself. Let them know that you’re working on the slides for your presentation and you’d like to know if there’s anything specific they’re excited to learn about. 

When you personalize your workshop, your content is going to resonate with your audience on a deeper level. Not only will this help them get better results, but it’s also going to highlight your value and encourage your attendees to take the next step in working with you.

Customize your backend offer

Who said that you should only have one backend offer? 

Of course, going into your workshop with a back-end offer prepared is always a good idea. But if you’re working with a smaller audience, allow yourself to be flexible with your back-end offer. 

In going deeper with your audience, you may generate more ideas on what could appeal to each attendee as a “next step” offer. One of your attendees might hint that a done-for-you service would be helpful while another may nudge a feedback session. 

Take note of these hints that you receive throughout your workshop. Once you wrap up your workshop, you can begin connecting with your attendees and invite them into your customized offer.

Here are some ideas for a simple, next step offer: 

  • a VIP session
  • a weekly coaching call 
  • a done-for-you service
  • a 1:1 feedback session
  • access to a library of workshop recordings 

Remember, you don’t have to reinvent the wheel with your backend offer. Think from the perspective of your customer and ask yourself: what would be an easy, next step offer for me to take? 

Create a private group for your attendees 

A more intimate workshop audience gives you the opportunity to create a more intimate upgrade environment. Instead of just emailing your attendees after your workshop, why not get a little more personal? 

A group chat is super easy to set up and it requires virtually no pre-work on your end. We like to use Facebook Messenger because most people already have a Facebook account. Unlike platforms such as Voxer or WhatApp, no one will have to download or familiarize themselves with a new app. 

Facebook makes it easy — with the click of a few buttons, you have each of your workshop attendees in one place.

After your live workshop, you can begin to add your attendees to the group chat. From here, you can begin to send daily messages, encourage your attendees to take the next action step, and share their wins.

When the time feels right, you can introduce your back-end offer and invite people to join. 

You can even send audio/video messages and photos and files through this group. If you’d like to, this is also a fun way to share any bonus materials such as email templates, recordings, etc. 

Don't let your small audience hold you back. It's time to take the first step toward getting your workshop out into the world!