How to come back from a fallen ITAP in three simple steps
You released your I’m Thinking About Post into the universe only to hear…crickets?
Let’s get real, this isn’t a cute feeling. You've poured a ton of time and energy into your ITAP and you thought this was the one.
We’re here to tell you that an ITAP followed by crickets isn’t the end of the world.
Just remember: your ITAP isn’t an official workshop — it’s a workshop idea that you’re in the process of testing. If it doesn’t land, it saves you from creating an entire workshop that your audience just isn’t excited about.
It may take a few swings to land on an ITAP that resonates—and that’s perfectly okay. Here’s how to come back from a fallen ITAP with grace, determination, and an even better post than before.
Ask for feedback
We like to think that two heads are better than one — that’s why we’ve created an entire channel in Circle for ITAP feedback.
If you didn’t get the response you were hoping for in posting your ITAP, be sure to share your ITAP in this channel. Between our Sale-A-Day team and fellow workshop warriors, the feedback in this channel is top-notch. (And often pretty quick!)
Be open to new ideas. From the outside looking in, it’s easier to pinpoint the how, where, and why your ITAP may have fallen flat.
Make changes to your ITAP
After being graced with feedback, it’s time to go back to the drawing board with your ITAP.
This could be a simple fix — like tweaking a few keywords or making your workshop promise more clear. On the other hand, it could require something more complex — like settling on a slightly different or more specific topic.
Remember, your ITAP should be short, sweet, and straight to the point. It’s not about lavish graphics or dazzling your audience with fancy lingo — it’s about measuring whether or not your workshop idea lands with your audience. The ITAP script looks like this:
"I’m thinking about running a workshop <about this topic and/or result>. It’s $<XX>. You in?"
You want to keep your workshop promise small and steer clear of any complex (or super industry-specific) jargon.
Release your ITAP back into the world
Once you’ve made the necessary changes to your ITAP, you’re ready to repost it.
If you’re feeling hesitant to post yet again, we’ve got your back.
Think about it: how many times have big corporations released new products only for them to crash and burn a few months later?
Who remembers Purple Ketchup? What about the Bic Pen for her (carefully designed to suit smaller hands and containing pink ink…)? And how could we forget when Samsung released a smartphone that was prone to catching on fire?
All this to say: it’s okay to put something out into the world and take it back — not everything works out the way we’d like it to. If multi-million dollar corporations can get away with it, so can we.
When you repost your ITAP, don’t be afraid to reference your former post. You could say something like:
“Thanks to those of you who expressed interest in my <topic> workshop. Based on the feedback I received, it sounds like you’re more interested in learning about <this topic, result>. I’m now thinking about running a workshop on <this topic/result>. It’s <$$>. You in?”
Yep, it’s that simple — don’t overthink it.
Bonus: Try posting on different platforms (and at different times!)
An ITAP only works if the right people see it.
Is it possible that your audience isn’t on the platform you posted on? Could you have posted at an awkward time of day for your audience? Was something trending that day and taking the majority of the spotlight?
These questions aren’t to bandage your bruises — they’re to encourage you to reconsider the times and places you posted.
When your ITAP doesn’t land, there’s no denying this can feel super disheartening.
Even so, this is certainly no reason to give up. It just means that you have yet to find the right workshop topic — and that’s normal.
This is why we teach a backward launch process — sell your workshop first and then start creating it. After validating your workshop, you can feel good knowing that your audience (or at least a few people!) are interested in your workshop.