Promoting Without Promoting: 3 Hidden Spots to Share Your Product Link

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By Jenn Monaghan

Promoting your workshop doesn't always mean daily posting and non-stop emails. 

Of course, it's important to promote your upcoming workshop during the launch stage — you want to ensure you're posting often, having unscalable conversations, and generating excitement for your workshop. 

But what if it didn't need to be so time-consuming? What if certain elements of your workshop promotion could be a tad more…effortless?  

We’re breaking down three secret spots to share your workshop link and have the work done for you. You can post your link, hit save, and go about your day — it's that simple, really. 

This one’s short and sweet. We present to you: three powerful places to post your Mini Workshop link. 

In your social media bio

If you’re not advertising your workshop in your social media bio, this one’s for you. 

Whether you’re on Facebook, Instagram, TikTok, Twitter, or all of the above, all of these platforms allow for a user bio. For most platforms, this bio is entirely public — anyone who visits your page will be able to see your bio. 

Of course, this is an awesome place to showcase who you are and what you do. But it's also an awesome place to, you guessed it, post the link to your workshop. 

When it comes to writing your bio, don’t overthink it — this is one of those less is more moments. If you have too much copy, you’re going to overwhelm your audience and they’re likely to move on. Instead, keep it short and sweet with the name of your workshop and a link to your sales page. 

We told you it would be easy. 

In your email signature 

How many emails do you send on a daily basis — 3? 5? 10? 

Each and every email you send is an opportunity to promote your workshop—and not in an overwhelming, in-your-face kind of way. Instead, it’s a gentle reminder to your audience that a) you’re a professional and b) you have a readily available product they can purchase then and there. 

In a sense, posting your workshop link in your signature kind of does the work for you. It doesn’t involve any active selling, it doesn’t put any pressure on your audience and it’s completely free. 

As an order bump to an existing product

If you’re new to the world of order bumps, we’ve got your back. 

An order bump is a way to add an additional product to your checkout page. This bump is presented directly on the checkout page and, with a single click, the user can add the bump to their purchase. 

These are typically low-cost products that don’t require a ton of thought or explanation — they tend to complement or enhance the product your customer is already purchasing from you. Because the customer has already determined that you’re valuable, clicking yes to an order bump doesn’t feel risky. 

Fortunately for our crew, Mini Workshops make for an awesome order bump. 

If you have a backend offer (a VIP day, a coaching package, a membership) try adding Mini Workshop as an order bump. It doesn’t take a lot of effort and, who knows, it just might increase your average order value. 

Let's get real, actively promoting your workshop can get a little...exhausting. 

When you're in launch mode, it's fair game to promote your workshop on an ongoing basis. But once you evergreen that bad boy, promoting your workshop may fall by the wayside—and that's okay! 

By sharing your workshop link in these hidden locales, you can feel good knowing you're technically always promoting your workshop. It's kind of one of those no-brainer, win-win, types of situations ;)