✅ Why relying on a perfect script is totally unnecessary

✅ The strategies we use in our video ads, social media videos, and workshops to build trust and make sales

✅ How to instantly establish relatability with your videos within the first 5 seconds

✅ The #1 mistake business owners make with cameras & lighting (plus the only equipment you need if you want to sell with video content)

✅ How to align what you’re saying in your video with what you’re visually communicating, to naturally inspire action

✅ Simple “recipes” for your video lighting, angles, background, location, etc. — depending on your niche & what you’re selling

✅ How to decide on the right “recipe” for every type of video content, from ads and reels to VSLs and workshops

✅ Why leveraging video content is essential today , even if you don’t consider yourself an “on camera” person (we’ll share “introvert-friendly” tips)