✅ How to use add-on offers to bring in more cash from (almost) every buyer without using gross tactics

✅ Our process for consistently selling high-ticket bumps & upsells (not just $7 quick wins) 

✅ 10 different types of add-on offers we've tested in 2025 — 2 big flops + 8 winners

✅ The "opposites attract" formula we use to choose the right add-on offer for each core product

✅ The price points that have worked best for us — from $7 to $997 — based on traffic source, topic, and format

✅ Our 3 proven “rules” for designing add-on offers that work for cold traffic (vs. offers that work for your existing community)

✅ A simple way to frame your funnel with stories, so every offer flows naturally

✅ Why this works even if you don't teach business, marketing, or other money-making topics

✅ How one of our simplest add-on offers brought in $25k (without ever being sold or promoted publicly)

✅ Real headlines, titles, graphics, and price points from our top-converting add-on offers