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Get Paid Twice: Get paid to find perfect-fit clients and paid again when they sign on.

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Intro and Action Plan ExampleIntro and Action Plan ExampleIf your offer works but sales feel slower or less consistent you’re not doing anything wrong. What’s changed is how people buy.
Important ContextImportant ContextThe focus is on people who already know their craft and want their business to fit their life better.
Selling Action PlansSelling Action PlansThese are the three easiest places to sell them and none of them need a full sales page.
Selling Action Plans
Watch the workshop
Intro and Action Plan Example
Important Context
Selling Action Plans
The Intentional Intake
The Codified Action Plan
Delivery and the Upgrade Invite
Take Action
How AI helps us build 20-page plans fast
Real examples, scripts, and a full sample plan
The on-demand workshop in 7 bingeable videos
Watch on any device and keep it for life
If you want to get your time back and get paid doing so, this workshop legitimately shows you exactly how.
Geo D
Tired of free discovery calls that rarely turn into clients?
Ready to sign perfect-fit clients without sales calls or big promos?
Want to get paid for the first step instead of giving it away for free?
If you’re like most coachesYou’re missing the middle step.
Old way
The path of most resistance
- 1Someone finds you through your free content or a low-ticket offer. They like your ideas and enjoy your teaching.
- 2You invite them into your $2,000+ coaching offer.
The leap feels huge. So they hesitate, need multiple sales calls, or just disappear.
vs
New way
The get paid to get paid path
- 1Someone finds you through your free content or a low-ticket offer. They like your ideas and enjoy your teaching.
- 2You offer them a Custom Action Plan. It’s a personalized roadmap for their situation and a low-risk invite under $200 where they get to experience your 1:1 advice with no calls needed.
- 3Then you invite them to keep going and implement the roadmap together.
Now it feels like the obvious next step.
You’re not asking someone to jump straight into trusting you with thousands of dollars and their time. You’re giving them one clear step forward and an invite to keep going.
It’s simpleHow we get paid to find ideal clients.
The process is simple and completely call-free.
Step 1
They buy a plan
A potential coaching client pays $100 to $200 for a plan. The invite shows up in a few strategic places inside our low-ticket offers.
We’ll show you the three easiest places to sell it (none of them need a sales page).
Someone pays you for the first step instead of getting it free on a call.
Step 2
They fill out an intake
They fill out an interactive intake form that captures their unique preferences and overall goals.
We’ll show you how we keep one-word answers from slipping through the cracks.
You get everything you need with no call and no back-and-forth.
Step 3
We build the plan
We create a Custom Action Plan with their intake responses, our unique methodology, and a custom-trained AI tool.
We’ll show you how we codify our thinking so every plan doesn’t start from scratch.
Each plan shows off your thinking without starting from a blank page.
Step 4
We record a quick video
The final step is to record a quick video walkthrough of their Action Plan.
We’ll show you how we invite them to keep going without a big pitch.
The right people ask to keep going and you get paid twice.
The best partAnd when we deliver the plan the invite is easy. “Want us to help you actually make this happen?”
A full process to take what you do, turn it into a repeatable process, find the right clients, filter out the wrong ones, and give someone a taste of you (while you get paid) before they are a client.
Brandon B
Introducing
Get Paid Twice
On-demand workshop
Give us 60 minutes and walk away knowing how you can get paid to get clients by building simple plans that show off your expertise.
How we create a Custom Action Plan offer that acts as the perfect bridge between front-end offers and premium coaching.
What our Action Plans actually look like (and why they work so well as a built-in client filter).
Why an Action Plan makes the perfect first step into a call-free offer since it’s delivered without a single call.
The automated intake process we use to gather everything we need without getting on a call or going back and forth with buyers.
Exactly how we lead people from buying an Action Plan to becoming a client without pressure or a big pitch.
3 simple ways to sell your Action Plan offer (none of them need a sales page or a big promo).
Where the invite to keep going shows up so your coaching feels like the natural next step.
2 ways we use AI to build detailed Action Plans faster so we can create 20-page plans without spending hours on each one.
Why Action Plans attract better clients (so you’re naturally optimizing for ideal clients who are likely to keep working with you).
Plans > promisesBy the time you invite them to keep going they already know what it’s like to work with you.
Helps you turn part of your offer process into a repeatable taste of what it’s like to work with you, while getting paid and without more calls!
Holly
Here’s what coaches & experts are saying about Get Paid Twice.
A super practical translation of your (free) discovery call into a paid lead project.
Barb S
This is a great way to not only prequalify potential clients, but a great way to get paid for work that leads people into your offer.
Roderick
This is a super easy way to give people a preview of what it’s like to work with you (and get paid in the process).
Cody B
The workshop showed me how I could take the first step in working with a 1:1 client and turn it into its own standalone offer. I’ve offered pretty much every single coaching process and program over 20 years in business, and I love discovering a new option I haven’t tried!
Lisa
It completely changed my perspective on my offer giving me another step where people can work with me without filling up my calendar.
Sarah S
Clever way to position the first step and then they choose to DIY or to continue working with you. Love the concept.
Riaan V
Mind-altering: the idea of presenting yourself to clients who may be on the fence about working with you and then getting paid to help them change their mind and jump into your main offer and work with you.
Angela A
Hear about this brilliant bridge to other offers that helps filter your potential clients, give them a plan that helps them, let them get to know you more, and get paid for it.
Samantha R
This concept is a game-changer for finding ideal clients and providing much more value to all prospects (even if they don’t join).
Andrea N
Interesting way to bridge a cold audience to warm clients that are ideal to work with because they get a genuine experience of how you work in miniature.
Jane H
A great way to create a small, paid first step that leads into working with you one on one or getting them into your higher level offer. I really like this one as it has a human component that really feels in depth and personal and still leverages AI.
Julia
An easy-to-implement system to help you get paid to do less one-on-one work.
Wendy H
It looks like a very achievable and usable procedure to help people get a win, and direct them to a best next step.
Trish H
Stop doing free discovery calls… and beyond that it’ll help you systematize your thinking to have AI help you.
Stu M
A simple, tactical, easy-ish way to build a repeatable offer that helps your expertise stand out above the noise.
Adrianne
Like always, you delivered a fast, easy, and fun way to make money that genuinely helps us stand out from the same repetitive offers everyone else is putting out there.
Lorena M
A detailed walkthrough of the WUTF approach to warming up potential clients by interactively building an action plan that solves their most pressing problem while showing them what it’s like to work with you as a coach.
Taylor B
The missing key to ascension I needed. Been a customer since 2021 and this is my favorite.
Steven B
Here’s a recap of everything you get.
Get Paid Twice workshop
The on-demand workshop where we show you how we create, sell, and deliver Custom Action Plans.
Examples and scripts
Real examples of the emails and pages we use plus a full sample Action Plan.
Bonus Q&A videos
Two bonus Q&A videos with written answers underneath.
On-demand and lifetime access
Watch the workshop whenever you like and keep it for life.
For only
$25USD
An amazing workshop for anyone who wants to both deliver more value to their clients as well as increase their income.
Pam J
Hey friend, we’re Justin & Michelle.
For years the first step with every new 1:1 client was a custom plan. We did them all by hand and eventually stopped because they took so long.
Then we asked a simple question. What if we sold the plan on its own and offered to guide the right people through it?
We sold our first 20 in a few hours with one email and a simple checkout page.
Now people get real 1:1 guidance and see how we think before they ever become clients. The ones who want help putting their plan into action ask to keep going.
The entire process is call-free so it never gets in the way of travel plans, family commitments, or other life stuff.
Now we’re excited to show you how to do the same.
—Justin & Michelle

Got any last Q’s?
No worries.
Will this work if I’m not in a business niche?
Totally fine. You can create a customized plan in almost any niche. Health plan. Manifestation roadmap. Relationship diagnostic. Career strategy.
If you help people reach a goal or transformation you can create a plan around it.
Is this hard to set up?
Nope. You can start simple with a clear intake, an email to people already in your world, and a document with a short video walkthrough.
We recommend refining it over time (especially if you want to use AI to help build the plans).
Do I have to use AI to create the plans?
Not at all. We didn’t start that way. AI simply helps us streamline the process so we can deliver longer and more detailed plans without spending hours on each one. But the strategy works with or without it.
Can’t AI just make these plans for people?
AI can speed things up and add useful analysis. But what people are really paying for is your interpretation, your decisions, and your experience.
Do I have to offer coaching to use this strategy?
It works best if you have a deeper offer or coaching program people can move into afterward.
If you don’t have one yet the invite can be a 30 to 60 day container where you help them take action on their plan.
What if I don’t have a big audience?
That’s fine. We’ll show you three different ways to sell your Action Plan offer. One is as simple as an email to the people already in your world.
Should I give a few plans away for free to test the idea?
We’d still charge something. Even a small fee shows people are actually willing to pay and not just interested.
Do I have to get on sales calls?
Nope. We’ve never taken a sales call in this business. The invite to keep going lives right inside the plan and the video walkthrough.
Is this live or recorded? How long do I have access?
It’s recorded so you can watch it whenever you like. You get instant access and keep it for life.
I have one last question… can you help?
Of course! Send us an email at [email protected] and we’ll get back to you.
Heads up: we typically work Monday thru Thursday, 9am - 3pm ET, so expect a reply from us within those windows.
Get paid twiceReady to build your own bridge offer and get paid to get clients?
Get Paid Twice
Get Paid Twice workshop
Examples and scripts
Bonus Q&A videos
On-demand and lifetime access
$25USD
Yes! I’m in!It’s a way to get paid instead of doing free coaching sessions.
Val