The marketing toolkit & community for the online business owner who wants to spend more time living life.
What if you could log out of social media, turn off your sales call calendar link, cut your work hours in half...and still open your inbox to new payment notifications every single day?
It seems like there are thousands of gung-ho internet marketers who love:
taking 8 back-to-back sales calls every day
staying active on 7 social media platforms
launching a new offer every week
writing mile-long sales posts in their “free time”
bringing their work laptop on weekend getaways
managing 4 different Facebook groups
going to business events instead of real vacations
...we’re just not those people.
We love working on new projects, hanging out with our awesome clients, and seeing Stripe notifications pop up on our phones.
But...
we really love thursday afternoon coffee dates, midweek lego-building sessions, and losing track of time on the weekends.
Hey! Sarah & Justin here.
We’re all about building an online business that gives you the best of both worlds — lots of happy internet customers and lots of time living your awesome offline life.
And if you’re building this type of business too, we’d love to share what’s worked for us.
Because we’ve done it the other way, too.
And we both had plenty of cash in our bank accounts.
But we were tired. Very tired.
So we decided to give ourselves a few weird business rules.
rule #1
Stop taking business advice from people who work more than you want to. Their marketing system might work, but it will require more than you want to give.
rule #2
Stop doing things as a “means to an end.” Taking on tons of exhausting private client work so that you can create a course someday? Just create the course.
rule #3
Stop optimizing for profit first. Build a business that gives you tons of flexibility and freedom...and then learn how to make money inside that container.
These simple rules showed us exactly what needed to change in our businesses.
Justin turned a $37 mini workshop into a $500k revenue stream in less than eight months
(bonus: it sells like hotcakes with a few 30-second video ads, so there’s no need for daily organic social media marketing).
Sarah stopped taking on complicated custom copywriting projects and started hosting private client VIP days instead
(which means no deadlines, no project management, and no scope creep...without sacrificing a cent of revenue).
Our two businesses look really different.
But the important things are the same...
We don’t have to post on social media unless we feel like it — and when we do, it takes just a couple minutes.
We get to take time off every single month — without playing calendar jigsaw or working for hours to “get ahead.”
We make more profit than we ever have before — and never have to rely on sales calls.
BEST OF ALL
We don’t have to think about business 24/7 anymore.
We get to actually live our lives.
THE 2 SECRETS TO
minimalist marketing
There’s a dozen ways to grow your audience, drum up engagement, and get new sales if you’re willing to sit on social media all day.
But if you want to spend less than one hour a week actively marketing your business and selling your offers, you have to be much more intentional.
p.s. Most online business owners aren’t willing to do that — and that’s why they’re stuck running complicated live launches, posting four times a day on multiple social media platforms, and dragging prospects through a ridiculously high energy sales process.
Here’s our “recipe” for getting all the new followers, leads, applications, sales, upsells, or referrals your business needs...in just 1 hour a week.
30 MINS
lightning content
This is your real-time social media content.
It’s all about making an instant impression and creating a powerful emotional connection—so you can get your people into the “buying pocket.”
When you know how to use it, Lightning Content is the fastest way to grow your audience and get new leads, every single week.
But there’s one big downside: because of how social media works, your content will get buried by the algorithm in just a few days...or hours. This is why we rarely sell with Lightning Content. It’s usually a waste of time and energy.
Instead, we use Lightning Content to build relationships, generate interest, and invite people to take the next step in our sales process (more on that in a sec) almost instantly.
If you join us inside Wake Up To Freedom, we’ll show you how to use short “poke posts,” belief-shifting stories, and 2-minute livestreams to get all the benefits of Lightning Content in just one short work session a week.
We’ll even give you our top-performing hooks, headlines, and templates so you can create this content even faster — without any guesswork.
30 MINS
linchpin content
Basically, we want to create a simple marketing machine for you — and get you one giant step closer to an open calendar, daily Stripe notifications, and a business that doesn’t require you to show up every day.
SNEAK PEEK
what you’ll get access to every month…
WEEK 1
lightning
content kit
In your dream world, you delete your social media accounts, your customers send you money via snail mail, and you live happily ever after. In the real world, you get the next best thing: the monthly Lightning Content Kit.
We’ll give you recommended topics that will make an instant impression with your audience and get them into the “buying pocket.” We’ll also give you prompts, templates, and frameworks so you can easily create everything you need in just 30 minutes a week.
WEEK 2
live content
feedback session
Never again waste an afternoon starting at a blank page and a blinking cursor. Bring a content project to this monthly virtual co-working session and get instant inspiration, accountability, and feedback.
We’ll help you rewrite a sales email, brainstorm a Facebook post, or adjust your low-ticket funnel. And you’ll walk away with one more thing checked off your marketing to-do list, the easy way.
WEEK 3
linchpin
content kit
What if we could help you set up one simple video message—an automated video message that makes it easy for every single one of your clients to respond with multiple ready-to-use video testimonials?
That’s the kind of thing you’ll walk away with after every single Linchpin Content Kit. We’ll give you a plug-and-play content asset (email sequence, video script, etc.) that works for you around the clock and creates a constant stream of referral opportunities or sales.
WEEK 4
live coaching
session
Your business is one-of-a-kind (and so is your life). So we want to give you the support you need to actually integrate and implement the monthly Content Assets — without confusion, overwhelm, or getting stuck.
On these monthly coaching calls, Justin and Sarah will answer all your questions and help you stay on track. And you should know: we don’t give business advice in a vacuum. We’ll always check to make sure our advice also fits with your personality & your freedom lifestyle.
MEET THE
freedom family
There are a lot of places on the internet where you can share your Stripe screenshots, photos of your new car, and biggest-month-ever brags.
And to be totally clear: we love profitable businesses and spending money on things that feel good.
But we wanted to create a different kind of private online community. A place where you can share wins like: “cut down my weekly work hours to make time for hiking this fall.”
Where you can get support as you make unconventional business decisions for the sake of family time.
Where other business owners are on the same path.
This is what the Wake Up To Freedom community is all about.
Don't wait too long. Doors close in...
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YOU'RE INVITED
wake up to freedom.
The marketing toolkit & community for the online business owner who wants to spend more time living life.
Here’s everything that’s included:
JOIN FOR JUST $197 / MT →BUT WAIT
there's more...
BONUS #1
mini workshop magic implementation month
BONUS #2
5 days & done
workshop series
This summer, we hosted the very first 5 Days & Done workshop and helped 100 business owners write, design, and launch a professional sales page for their course or membership.
The results were incredible!
And we had so much fun, we decided to launch an entire workshop series.
Once a quarter, we’ll host a brand-new live 5-day workshop for online business owners all over the world. And before we even announce it to the public, you’ll get a free all-access ticket.
Just like the original Sales Page Workshop, we’ll give you step-by-step resources, simple checklists, fill-in-the-blank templates, foolproof tutorials, and 5 days of live training sessions.
But instead of a Sales Page, maybe we’ll help you launch a VIP day offer, write a powerful welcome email sequence, or build out an evergreen ads strategy.
Every time, you’ll walk away with a finished sales-generating asset — after just 5 days.
LET'S BE HONEST
this isn’t just about off-grid vacations and lazy weekends.
We hope that being a part of Wake Up To Freedom will give you more time for the best things in life. But that’s not the only reason we’re creating this community.
Sometimes life is really hard and complicated.
Last year, Justin had to end a long-term business partnership and move his family to another country. Sarah dealt with ongoing chronic illness and unexpectedly lost multiple family members.
We’re cheering you on if you’re streamlining your business for really happy reasons.
But we’re also here for you if there are other (more complicated) factors at play.
And we’d love to support you in “life-proofing” your business—for the seasons when 50-hour work weeks, daily social media marketing, and labor-intensive sales systems just aren’t an option.
Don't wait too long. Doors close in...
00
DAYS
00
HOURS
00
MINS
00
SECS
YOU'RE INVITED
wake up to freedom.
The marketing toolkit & community for the online business owner who wants to spend more time living life.
Here’s everything that’s included:
JOIN FOR JUST $197 / MT →JUST IMAGINE
making a sale — every single time you publish a piece of content.
That’s the power of the Minimalist Marketing engine.
Every single piece of Lightning Content creates new followers, new conversations, or new leads (and coaches people into the “buying pocket”).
And every single piece of Linchpin Content is working for you in the background.
Turning those new leads into closed sales (with a short “teaser training,” for example).
Turning old clients into ongoing referral sources (with an email signature “postscript pitch,” for example).
Turning yesterday’s buyers into lifelong clients (with a post-purchase “first class upgrade” invitation, for example).
BEST OF ALL
We’re giving you the frameworks, the live sessions, and the support to make it easy.
WHAT YOU WON'T FIND
looking for a FB group? there isn’t one.
Yep, that’s right. We’re hosting the Wake Up To Freedom group on a community platform — not on social media.
We’re all about getting s*** done and spending less time online. And in our humble opinion, FB is kinda the opposite of that.
And honestly, we just feel a little more chill when we can have business growth conversations without being interrupted by notifications, ads, political debates, spammy DMs, and client messages.
So we’re building this community on a platform that’s designed for productivity, simplicity, and connection. We’re pretty excited about it.
Still have questions? We’ve got answers…
I’m in a non-business niche. Will the content kits work for me?
Will my content sound like it's written by a robot?
Do I need to have a certain type of business model for this to work?
What if I don’t have a big social media following or email list yet?
How much access will I get to Justin and Sarah?
I haven’t launched my product or program yet. Should I still join?
I already have a social media content writer. Should I do this instead?
I'm busy right now. Can I wait and join next month?
YOU'RE INVITED
wake up to freedom.
The marketing toolkit & community for the online business owner who wants to spend more time living life.