When we started this business, we didn’t have a launch calendar, quarterly projections, or KPIs.
Instead, we started with nothing but a list of things we didn’t want to do anymore.
Daily social media posts
We filtered all our business decisions through that list — our Freedom List.
And we used that list to build a simple & profitable business that we actually love to run.
Now, we help other business owners do the same.
If you want to abandon the vanity metrics, optimize for freedom, and quit doing things in your business that you don't love...
— Sarah, Justin, & Michelle