LIVE WORKSHOP ON ZOOM | TUES JAN 13THÂ @ 2PM ET | REPLAY INCLUDED
living proof
Still relying on scattered screenshots and tired testimonials?
Get our simple system for turning fresh feedback into messaging that builds trust and makes sales
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Everyone “sounds good” now
Polished copy is easy. Big promises are cheap. And AI can make anyone sound convincing.
So if your marketing sounds good, but isn’t converting like it should…
You have a trust problem.
And most coaches are relying on “dead” social proof to create trust:
- Generic quotes from 2022
- The same 5 recycled success storiesÂ
- Testimonials that don’t match their current work
- AÂ handful of vague 5-star reviews
- More “look how great I am” than “I get you”
And in today’s climate, that’s not enough for trust (much less to get the sale).
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Dead Proof
Most coaches, creators, and experts already have some social proof.
But what they’re missing is intentionally replenished social proof that shapes their messaging, informs their offers, and helps people recognize themselves in the marketing.
They've got Dead Proof.
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Living Proof
Here's what happens when feedback becomes part of how you run your business:
- You intentionally collect fresh customer language every month, not once in a blue moon or when a testimonial randomly comes in
- You capture the exact words people use to describe their desires, wins, and sticking points
- You let customer feedback shape your messaging and improve your offers
- You turn stories into reusable content across emails, posts, pages, and ads
Instead of awkward asks that feel pushy (or avoiding the ask altogether), you're creating a repeatable system that proves you understand the people you serve.
You've got Living Proof.
The problem isn’t “you need more testimonials”
The problem is you’re treating proof like a static and passive asset instead of a repeatable system that you control
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Inside the Living Proof workshop, we’ll show you
âś… Our workflow for collecting dozens of pieces of usable social proof from every live workshop, training, or sessionÂ
✅ A simple way to ask for feedback that gets specific, meaningful responses (not “Loved it!”)
✅ The tech stack we use to save, tag, and organize proof so it’s searchable and ready to use in seconds
âś… How to choose the right proof for different marketing situations — sales pages, launch emails, evergreen funnels, and moreÂ
âś… Why testimonials work best as evidence of listening, not just praise (and how to use them that way)
âś… 5 unique ways to frame your social proof when you share it, so it builds trust instead of sounding braggy or generic
âś… Simple strategies for sharing anonymized social proof (important for sensitive niches or privacy-focused clients)
âś… How to turn customer feedback into compelling headlines, emails, posts, and sales page languageÂ
âś… Our “be your own proof” model for building trust with your own story if your audience is smallÂ
âś… A sustainable rhythm for collecting and using proof monthly (without adding another big task to your plate)
✅ Real ways we’ve used Living Proof to naturally improve our products and evolve our offers, based on customer data
living proof
Give us 90 minutes and you’ll walk away our simple system for turning fresh feedback into messaging that builds trust and makes sales
🚨 EARLY BIRD TICKETS ARE ALMOST SOLD OUT — GET YOURS TODAY
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January 13th
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2:00pm - 3:30pm EST
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Replay Included
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We’re Justin & Sarah, and we trademarked the phrase Gift of Going Second® for a reason
Social proof is one of our favorite things to talk about, because it isn’t just theory for us.
We collect 100+ reviews and testimonials every month.
We have fresh wins, stories, and reviews for every offer we sell.
We update headlines and ad copy based on what people actually say in reviews.
And our proof doesn’t sit in a folder collecting internet dust!
It’s intentionally shared in all our emails, posts, and sales pages.
If you want your clients’ stories, results, and experiences to be the foundation of your marketing in 2026…
We’ll show you our simple Living Proof system for collecting & organizing feedback, turning customer language into marketing assets, and sharing testimonials in a way that actually leads to sales.
