“Don’t do that” — business gurus, when we told them about...
Join us “in the lab” where we’re revealing what it really takes to scale a no-stress online business to $1M a year in profit selling low ticket digital products
JOIN THE PROCESS

Our low ticket workshops, courses, and templates currently bring in $50K - $60k every single month. And we spend just a few hours per week managing customer support & content creation for these products.
If you could see what we’re doing on a daily basis…
How we build “stress-free” products that are easy to deliver
Which low ticket marketing strategies are working right now
What we’re testing (ads, messaging, funnels, upgrades, etc.)
What we're focusing on to increase lifetime value and brand loyalty
How we're scaling without being active on any social media platforms
What it looks like to work with remote partners and collaborators
…so you can copy what works, avoid what doesn’t, and get direct feedback from us on your own low ticket projects…
…would that be helpful?
This year, we started recording unscripted daily(ish) updates about what we’re doing inside our business.
Here are a few things we’ve already shared inside The Process...
Steal the 2-minute graphic trick we use to get last-minute sign-ups for workshops & courses
Get the go-to prompts we use to write “gotta have it” bullet points for all our sales pages
Be the first to see our not-yet-launched Template Shop (and hear why we’re building this on Shopify instead of Kajabi)
Watch how we used ONE simple email to create “future sales” for our upcoming low-ticket products
Listen in on Justin’s recap of our quarterly planning session (and get insights into how we plan/forecast launches)
Dive into our internal data with us & see how our low ticket buyers upgrade into other offers
Hear how we created the bonuses for our best-selling workshop of the year
Watch Sarah break down an objection-handling email (+ tips on writing non-pushy sales emails)
Experts say it’s risky to share exactly what we’re doing in real time.
But we don’t care.
This is not a traditional course or training
We’re tired of the way this online industry “sterilizes” everything.
Highlight reels. Polished success stories. Magic 3-step formulas. And that’s never the full story.
So we’re pulling back the curtain and showing the good, the bad, and the ugly of building an online business.
You’ll get to see how we run $10k+ lazy launches, the tools we’re using & loving, our process for creating best-selling products, and more.
You’ll also get to see the launches that don’t work, the things we disagree on, and the offers we’re “killing off.”
The Process isn’t a neat-and-tidy roadmap for success.
It’s unprecedented access to the inner workings of a low-ticket, freedom-focused, highly-profitable business.
Steal what works, skip what doesn’t, and see the whole journey from the inside.
That’s not all though...
We’re also here to help you create your own low ticket products and low-stress business. Join our weekly Office Hours where we'll help you navigate:
- Building offers that are easy and fun to deliver
- Planning your next low-stress launch
- Upgrading buyers into bigger offers
- Selling with low-key emails and social posts
- Creating best-selling workshops
- Optimizing your low-ticket funnels
- Creating more freedom in your business
- Simplifying your product suite
- Working with business partners or collaborators
Let us be your “sounding board” as you create low-ticket products, build simple funnels, and optimize for more freedom & less stress.
Get exclusive discounts on products that will help you create high-profit offers & build a low-stress business

Monthly subscribers enjoy a 20% discount on our Workshops and Courses.
Become an annual subscriber and we'll bump it up to a 50% discount on our Workshops and Courses...
...and we'll also hook you up a 25% discount for our ever-growing Template Shop.

This is the last chance to lock in $599 yearly rate. The next time we open the doors, the yearly price will be $699.
OUR MISSION
To share that it’s possible to build a wildly profitable, stress-free online business. And to do it in a way that’s accessible, affordable, and able to impact the lives of many.
Let's make it easy!
Here’s how we’re making it simple for you to access The Process — no matter your learning style or tech preferences
1
TUNE IN ANYTIME
Watch the closed-captioned videos on your desktop, tablet, or mobile or listen to the audio version on your go-to podcast app
2
FROM ANYWHERE
Join us for live Office Hours on Zoom or pre-submit questions and then watch the replays later
3
FIND WHAT YOU NEED
Keyword-searchable transcriptions are available for both the updates and the Office Hours replays
4
SKIP ANY DISTRACTIONS
All updates are tagged & organized, so you can easily find what you’re interested and ignore anything that's not relevant or out of sequence for you
FAQs
I already own a few of your products, should I still join?
The Process is totally different from our other offers.
Our workshops & courses give you specific step-by-step instructions for a specific project.We tell you exactly what to do in the trainings, and you take action on your own.
The Process gives you insider access to the messy, nuanced, daily reality of every aspect of our business.
We share real-time strategies & lessons that will never be published in a polished course.
It’s also the only place where we give hands-on support. Submit a question for Office Hours and we’ll give you feedback, answers, and ideas — whether you’re optimizing a low-ticket funnel or dreaming up your next product launch.
On top of that…as a subscriber to The Process, you get discounts, early access, and Template Shop credits [year subscriber only].
Will this be helpful if I sell high-ticket offers?
Yes.
High-ticket offers were our “bread & butter” for years.
And we’ve helped hundreds of clients use low-ticket products to fill their back-end programs.
If you want to create entry points for your bigger offers, expand your reach with more accessible products, or upgrade low-ticket buyers into your back-end offer…you’ll get a lot out of The Process.
We’re not “anti” high ticket, around here.
We just prefer creating & delivering low-ticket products, so that’s our focus.
But you can create freedom & profit in any business model.